Women Speak
How’s your Verbal Business card?
The Breakfast Meeting!
We all know the scenario! You are sitting over your breakfast at some un-godly hour trying to hide the yawn when someone suggests that it would be a good idea to “introduce ourselves” to the other attendees.
A sort of “elevator pitch”. It means you need to explain what you do in about 1 minute in a polished clear manner.
In the social business world it is important that you can deliver a clear verbal marketing message that can create an important first impression and will attract new clients.
This I call your Verbal Business Card.
You should practice your verbal business card so that it’s virtually word perfect but at the same time you need to be able to deliver it with a natural flow.
So where do you start to create a great verbal business card?
Ask yourself these six questions:
1. What is my name?
2. What is my title?
3. What is my business name?
4. What is my product or service?
4. What is the benefit of my service or product?
5. How would that help you, (the delegates)?
6. How would you contact me?
You could also mention other things like, where you’re based, how long you have been established, how many people in your organisation etc. but the important ones are the first six.
Here is an example of my Verbal Business Card.
“Good morning! My name is Pat Sutton and I am The CEO of Niche Media Marketing where we build and design great websites and also work with businesses to improve their web presence. I am also an Authorised Representative of LifePath Unlimited, an extraordinary home-based business opportunity with products and beliefs that embace the Law of Attraction and personal development.
If you would like to hear more about my business you can talk to me today or if you pop over to my website at patsutton.com you will find my contact details and more about my business on the “about Pat” page.”
Don’t worry if it goes on a bit, I have never seen anyone cut short while introducing themselves. The other delegates will probably be annoyed that they hadn’t prepared their “Verbal Business Card” better.
Pat Sutton
see: http://www.patsutton.com I nternet Marketing Specialist
Authorised Representative of Lifepath Unlimited
see: http://www.ThisBusinessRocks.co.uk
We all know the scenario! You are sitting over your breakfast at some un-godly hour trying to hide the yawn when someone suggests that it would be a good idea to “introduce ourselves” to the other attendees.
A sort of “elevator pitch”. It means you need to explain what you do in about 1 minute in a polished clear manner.
In the social business world it is important that you can deliver a clear verbal marketing message that can create an important first impression and will attract new clients.
This I call your Verbal Business Card.
You should practice your verbal business card so that it’s virtually word perfect but at the same time you need to be able to deliver it with a natural flow.
So where do you start to create a great verbal business card?
Ask yourself these six questions:
1. What is my name?
2. What is my title?
3. What is my business name?
4. What is my product or service?
4. What is the benefit of my service or product?
5. How would that help you, (the delegates)?
6. How would you contact me?
You could also mention other things like, where you’re based, how long you have been established, how many people in your organisation etc. but the important ones are the first six.
Here is an example of my Verbal Business Card.
“Good morning! My name is Pat Sutton and I am The CEO of Niche Media Marketing where we build and design great websites and also work with businesses to improve their web presence. I am also an Authorised Representative of LifePath Unlimited, an extraordinary home-based business opportunity with products and beliefs that embace the Law of Attraction and personal development.
If you would like to hear more about my business you can talk to me today or if you pop over to my website at patsutton.com you will find my contact details and more about my business on the “about Pat” page.”
Don’t worry if it goes on a bit, I have never seen anyone cut short while introducing themselves. The other delegates will probably be annoyed that they hadn’t prepared their “Verbal Business Card” better.
Pat Sutton
see: http://www.patsutton.com I nternet Marketing Specialist
Authorised Representative of Lifepath Unlimited
see: http://www.ThisBusinessRocks.co.uk
Views: 0
Add a Comment
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Comment by Lorita Bolts on September 11, 2009 at 14:08 -
Thanks for the information, It's what's inside of you that brings out the business card, throughout your experience!
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Comment by Patricia Christine Sutton on September 10, 2009 at 17:38 -
Thanks for the comments Matre, perhaps you could do a Blog on the subject as well and I'll send it out to my networks as a follow up, you will get some free publicity from it as well if you make sure your signature is strong? Just a thought!
kindest,
Pat
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Comment by Marte Cliff on September 10, 2009 at 17:03
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You are so right - you need to practice this until it comes naturally, and that length is fine in that situation.
But I think you also need a shorter version that you can pull out with no warning. One that sounds like a brief answer but not a commercial. When I switched from selling real estate to full-time copywriting, for the next few years I kept running into people who asked how the real estate business was doing. Then I needed to tell them I had switched careers and what I'm doing now.
I learned pretty quickly that if I said I was a copywriter they had no idea what that meant! It took me a while to develop the right thing to say in just a few words, and now I don't always get it right because I don't need to use it often enough.
But it is important - you never know who might want or need your services.
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Comment by joan mansbach on September 10, 2009 at 14:37 -
Great Blog Post, Pat. So important to know how to present yourself at a meeting or during a networking session. Further, I help my clients create a positioning statement for their company/product/service which, in a paragraph or two, pulls together the essence of the company and its value proposition. It is used in all printed materials, not necessarily verbatim but the constant use of positioning helps build the brand and the more you give it out to the media the more and better it comes back to the company. Joan - www.mansbachcreative.com
© 2012 Created by Patricia Christine Sutton.
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