Women Speak
How to market on Twitter
I am not going to explain to you how to create an account, I am sure you are capable enough! Once the account is created with a nice profile and picture you can then start to add your “Tweets”.
You are allowed up to 140 characters and it is advisable to keep the tweets as short as possible, I will explain why shortly.
I know a lot of people use Twitter to talk about their latest night out or what they had for dinner but as a business person you can utilize Twitter to market your business.
The first thing to do is to find followers. You do this by using the search facility and searching for keywords that people, who are your target audience, would be using, either in their names or their tweets. As an example, “business”! You will have pages and pages of people talking about business and now you need to scroll down to choose who you want to follow.
Now, it is etiquette on Twitter that if someone follows you, you then follow them, not everyone abides by this rule but a lot do. As I am sure you have worked out by now; you will end up with people following you who are likely to be your target audience.
Be careful not to follow too many people all at once as, you must balance your follower/following ratio. So as not to bring down the wrath of the Twitter police, basically; you can't follow 50,000 people if only 23 people follow you.
I would suggest that you follow 100 a day for a couple of days then wait until you have upped your following then you can go and follow more.
There is a great little website called, http://huitter.com/ where you can automatically un‐follow people who have not followed you. Don’t do this every day as you need to give people time to notice that you are following them but it is worth doing it about once a week.
OK, now you have a few followers it is time to do some marketing.
Obviously you can announce new items you are selling or services you are offering but the strength of Twitter is the relationships you can build.
So tweet stuff like motivational quotes or links to great blogs or websites that you think will interest your followers. Keep these short and remember to always add your website address at the end of the tweet. If you have a long address you can pop over to Bitly.com and get it shortened. You just enter your web address then hit “shorten” and it will give you a short version that you can use when space is limited.
Now I am going to tell you a secret trick that is so valuable that we need to keep this between you and me alone!
Find someone who is tweeting and is following you and who has a whole load of followers then find their website and take a look at what they do. Then come back to your Twitter account and Tweet an exceptionally wonderful complement about them. With luck they will see your Tweet and will then re‐Tweet it to their whole follower base, they won’t be able to resist it; we all love complements and can’t resist telling people that we have received them!
This is the reason your original tweet needs to be short, to enable people to re-tweet your comments. People do it all the time.
Here are a few tips you can do to simplify Twitter.
You can automate a message thanking people who follow you thus creating those important relationships. You can set this up at TweetLater.
You can go to the Twitter Yellow Pages, Twello, to search for people to follow.
You can download Sesmic Desktop to keep an eye on everything including, tweets, messages and mentions.
You can set up an RSS feed into your tweets so that even when you haven’t the time to tweet, something is going out for you.
The list is endless and I could fill another book but I think we have touched on the most of the important stuff here.
How does Twitter work with "The Image Attraction System"?
When you write a blog you announce it on Twitter, say something like: Great blog about Viral Marketing see http://www.patsutton.com you could shorten this link in Bitly.com if it's too long.
People will then click through to your website and see you, your great profile and your product. Clever isn't it?
You can also set up a welcome message through TweetLater directing them to your blog or product page or better still your profile.
See Pat Sutton's Blog Websitehttp://www.InternetMillionaireSecrets.biz" target="_blank"> http://www.InternetMillionaireSecrets.biz
You are allowed up to 140 characters and it is advisable to keep the tweets as short as possible, I will explain why shortly.
I know a lot of people use Twitter to talk about their latest night out or what they had for dinner but as a business person you can utilize Twitter to market your business.
The first thing to do is to find followers. You do this by using the search facility and searching for keywords that people, who are your target audience, would be using, either in their names or their tweets. As an example, “business”! You will have pages and pages of people talking about business and now you need to scroll down to choose who you want to follow.
Now, it is etiquette on Twitter that if someone follows you, you then follow them, not everyone abides by this rule but a lot do. As I am sure you have worked out by now; you will end up with people following you who are likely to be your target audience.
Be careful not to follow too many people all at once as, you must balance your follower/following ratio. So as not to bring down the wrath of the Twitter police, basically; you can't follow 50,000 people if only 23 people follow you.
I would suggest that you follow 100 a day for a couple of days then wait until you have upped your following then you can go and follow more.
There is a great little website called, http://huitter.com/ where you can automatically un‐follow people who have not followed you. Don’t do this every day as you need to give people time to notice that you are following them but it is worth doing it about once a week.
OK, now you have a few followers it is time to do some marketing.
Obviously you can announce new items you are selling or services you are offering but the strength of Twitter is the relationships you can build.
So tweet stuff like motivational quotes or links to great blogs or websites that you think will interest your followers. Keep these short and remember to always add your website address at the end of the tweet. If you have a long address you can pop over to Bitly.com and get it shortened. You just enter your web address then hit “shorten” and it will give you a short version that you can use when space is limited.
Now I am going to tell you a secret trick that is so valuable that we need to keep this between you and me alone!
Find someone who is tweeting and is following you and who has a whole load of followers then find their website and take a look at what they do. Then come back to your Twitter account and Tweet an exceptionally wonderful complement about them. With luck they will see your Tweet and will then re‐Tweet it to their whole follower base, they won’t be able to resist it; we all love complements and can’t resist telling people that we have received them!
This is the reason your original tweet needs to be short, to enable people to re-tweet your comments. People do it all the time.
Here are a few tips you can do to simplify Twitter.
You can automate a message thanking people who follow you thus creating those important relationships. You can set this up at TweetLater.
You can go to the Twitter Yellow Pages, Twello, to search for people to follow.
You can download Sesmic Desktop to keep an eye on everything including, tweets, messages and mentions.
You can set up an RSS feed into your tweets so that even when you haven’t the time to tweet, something is going out for you.
The list is endless and I could fill another book but I think we have touched on the most of the important stuff here.
How does Twitter work with "The Image Attraction System"?
When you write a blog you announce it on Twitter, say something like: Great blog about Viral Marketing see http://www.patsutton.com you could shorten this link in Bitly.com if it's too long.
People will then click through to your website and see you, your great profile and your product. Clever isn't it?
You can also set up a welcome message through TweetLater directing them to your blog or product page or better still your profile.
See Pat Sutton's Blog Websitehttp://www.InternetMillionaireSecrets.biz" target="_blank"> http://www.InternetMillionaireSecrets.biz
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Add a Comment
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Comment by jackie miller on October 28, 2009 at 11:49 -
It always helps to have a "how to guide". As with all new experiences you can waste hell of a lot of time until you have mastered the craft, and tweeting is no exception. Thanks Pat I've printed off your pearls of wisdom they make good bed time reading. I drift off to sleep with a twit twit twitter to inspire my next communication. Good night sweet dreams
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Comment by Alison Yule on October 27, 2009 at 18:22 -
Brilliant, thanks Pat. I use Twitter, but was finding it difficult to work out who to follow!
Now I know!
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Comment by Jennie Gentles on October 27, 2009 at 11:39 -
Hi Patricia, thanks for this guide - its very useful and I now feel so inspired I'm going to give it a go. Like most people I know, I've got a twitter account which i don't use but now I have the perfect excuse to get tweeting! Jx
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